10 SECRET TIPS TO SHINE IN EMAIL MARKETING

“Having no email address is like not having a home.. Without it, you can’t shop online, bank online or engage with social media.” Dela Quist.

 We all do have an email address and are well aware of the various e-mail marketing strategies. Now there is a lot of email marketing happening all around as it is just visible by merely scrolling through our own mail. According to recent data almost there are about 4.2 billion email users. The e-mail marketing strategies are pretty straightforward and tricky at the same time. In order to be successful in email marketing, there are certain email marketing strategies that we should learn and be updated with the recent changes and tricks. Are you sceptical about how to master email marketing, then here comes certain golden tips which are the best email marketing strategies.

 Email marketing is the best strategy as it is an effective way to connect and interact with customers. Through e-mail marketing, it can help the customers to know more about the brand sales, new offers and promotions. The e-mail marketing services begin with a few clicks and opens, so it is important how to prompt the users to click and open it.

1. CREATE A CATCHY SUBJECT LINE TO POP

It is really relevant to have a catchy and tempting subject line that could prompt the users to open the mail. It is a significant e-mail marketing strategy. If the subject line shows as something related to the company then it doesn’t capture our attention and the users will delete it or keep it unread. It is better to make the subject line as promising like You can win any exam by these tips”. The subject line should be able to create wonder or intrigue eg: The most breathtaking news. The use of numerical or lists is also a good move. Example: The top 10 mistakes committed by youth.

Always make sure that the subject line should be brief and crisp. It should have only 50 characters in the subject line. The mention of scarcity like only 5 left can urge the users to click.

2. THE MESSAGE PREVIEW SHOULD ENTICE

 Another email marketing strategy is that the preview of the message should be to your advantage in a way to entice the users.  The preview shouldn’t make them bored or delete it.

3. MAKE IT PERSONALIZED

 

To make the email seem personalized is the best email marketing strategy. Even though you might be sending the message as a broadcast to thousands of people. Don’t make them feel as if it is a broadcast. You should imagine talking to them. Most consider personalizing as just addressing the user with a name. It’s not true. To make it personalized means sending the things that are really relevant to them. You should send the message timely. It’s a good email marketing strategy to anticipate the users with their needs.

4.TRY TO HAVE A CLEAR PURPOSE REGARDING THE EMAIL

When you send an email firstly you should have a clear idea of your purpose. There should be some goals that you like to achieve. Even though the ultimate goal is to grow but make sure that e-mail marketing shouldn’t be just about promotions. Through e-mail marketing, you should be able to establish a good and strong relationship. It is better to send an email when you have something relevant to share. The most important e-mail marketing strategy is to give great attention to the subject line and the name.

 5. RESEARCH ON THE PREVIOUSLY WORKED METHODS

 In email marketing services you might have to employ a lot of strategies. Some might work and certain strategies or services might not go well. So it’s better to look at the statistics of the functional and non-functional strategies. Most can view the statistics and the rates in Google Analytics. Certain subject lines can be really good so measure what suits and works well.

 6. QUICK AND EASY TO SUBSCRIBE

 It should be just quick and easy to subscribe to the mail. In the signup form, it shouldn’t include a lot of information to add. Because a lot can make the user stop or prevent them from filling the form. So don’t forget this simple email marketing strategy.

 7.MAKE ALL THE PLATFORMS FRIENDLY

 Most people might be reading the mail from their mobile phones so it will be better to make the message mobile-friendly too. There should be options where they could receive the mail in either plain text or HTML format.

8. A GOOD FORMATTING

 Make sure the mail is not messy. It shouldn’t be verbose as a blog. The format shouldn’t be unreadable in format.  Keep the text simple with a focus on the main points. It’s better to have short sentences with a lot of paragraph breaks.

 9. A CLEAR CALL TO ACTION

 Another exciting email marketing strategy is to make clear your call of action. You can expect them to visit your site to know more about the special offers, and to share the latest post or product on social media. Through this clear call to action, you can establish a purpose for your message.

 10. DON’T ENP UP IN SPAM.

 If you just open your mail you can find a lot of spam. As an email marketer, we don’t want to have our mail-in spam… Of course NO…Spam is the enemy of email marketing.  Make sure to give an unsubscribe link in every mail. There are certain words in the subject line that can cause your mail to go to spam. Tools like postmarks allow the users to check whether their message can go to spam or not. It is not a specific word that leads to spam, but a combination of the word causes it. Also not including a valid postal address makes the message go to spam.

 always try to be consistent about the message that you are sending as part of the email marketing strategy. creating a content calendar can increase the trust of the subscribers. the content should be varied and interesting with your ideas of planning there are coming a low so creating a content calendar is the best email marketing strategy. so don’t forget to create a content calendar.

 How can you master email marketing?

With just an easy 3 steps anyone can master email marketing.

  1. Build an email list
  2. Maintain a healthy list
  3. Try to email the list with valuable content.

 Build an email list: Always make sure not to rent or buy a lust. As it can lead to bad brand appearances and even huge fines from certain privacy protection agencies. You can offer them free trials and online seminars to gather information. Make sure the contents are valuable and are of good quality. Most sites give a pop-up to collect the information. So try to set up such a pop-up after users have spent some time.

 Maintain a healthy list

 Try to remove the mails with high bouncing and addresses that don’t respond or never open. Its a really good idea to categorize the mail to avoid spam. Always do a segmentation of your mail list to smaller groups. It will help to send the contents that are specific to their interests. It’s good to tailor the lust to their interests.

 Try to email the list with valuable content.

 The best email marketing strategy is to send the mail with clickbaity content as the subject line. For example, Free clothes check here..

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 Try to leave a mystery that would compel them to open. Make sure your body talks about the subject line. Because no one likes to be deceived with a clickbaity subject.

 So knowing the tips and tricks of email marketing be ready to bash email marketing.

 

 

 

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