Small business is the backbone of a healthy economy. Every big-name corporation you see and know today started small with plenty of adversities to overcome. A large percentage of small businesses don’t make it in the long run because the market is merciless to them. A looming competition where a single deal can make or break your entire endeavour is only one from the potential threat list. Small businesses need all the help they can get, and the secret of success hides in tips&tricks and some luck.
1. Cost-benefit tracking
Is your business overspending or not spending enough on certain items? Where is your money going, and what’s draining your budget? To answer this question, actively monitoring the cost versus benefit ratio of all your activities can help. For example, your marketing campaign cost X, and because of it Y number of sales were made. If it was profitable, then great, keep at it! If not, you need to cut your losses, re-evaluate your position and analyse all the data you got from it. Negative results are still results, with plenty of valuable information within.
2. Strengthen your site
We don’t need to tell you that existing online is a must-have today. But having a site is only half the battle because your potential users still need to find it. Thousands of others are competing for the spot where only a few can be. The first page of Google brings fame, fortune and success to any company, but it can be the defining advantage for a small and uprising one. Optimisation of your SEO and making your site better and streamlined will create that ideal first impression for your users.
3. Brand awareness
Brand awareness is a powerful tool to have for any company. Try naming three brands right now, and you will see just how much value there is to a good brand. Occupying a space in your user’s minds and making them associate their needs with your brand is the way to go, but how do you get there? Brand awareness starts with brand building, and any kind of building progress does not happen overnight. Strong brands have great logos made by professional graphic designers. Logos that represent what they stand for with colours that are present and associated with your company. Every company’s brand, like General Carrying, starts from the logo design and goes onward.
4. Human potential
Companies consist of people. Sounds simple and obvious, but you would be surprised at how many companies, big and small forget this. Your employees are your most treasured aspect as they make your dream a reality. Finding talent and retaining employees makes and saves money. Losing an employee or having low productivity is hurting your small business more than you think or can imagine. Happy, satisfied and motivated employees do wonders, and it is your job to create such an atmosphere at the workplace. Offer flexible work hours, monetary rewards for innovation and professional development opportunities for starters. You can always expand the options later once you see the effects.
5. Study trends
There are two ways to approach any market trend. The first and easier one is to get on the trend before it gets too popular. Once everyone is doing what’s trendy, then your message is harder to pass on. Trends offer valuable ways to get promotions for free or with a little cost at all and to expand your audience. The second and harder practice is to study, research and discover emerging trends. Being the first or among the first to capitalise on a trend reserves you a spotlight that cannot be taken away. View trends as potential boosts, mostly short-term, that can lead to long-term profits as the audience gained is here to stay.
6. Customer relationship
Customer relationships are built in the same way as your employee relations and are equally important. Having a strong customer base allows you to plan and is something to rely on. That stability is priceless in a modern and hectic business environment. Listening to your customer feedback, responding to their reviews or emails and making them feel special, builds emotional investment which leads to an expanding customer base. People love to be appreciated, and if you can put a face behind your company, that will make your business stand out among the thousand soulless ones.
Embarking on a journey to create a profitable business is an admirable goal. Every business has its hardships and moment that make or break it. Great ones go above them and continue on their road to greatness. Making any change to your business is better than none, and it gives you a fighting chance. All is fair in love and business, so don’t be shy and experiment. Thinking outside the box got you on the entrepreneur path. Now all you have to do is stay the course and reap the rewards of your labour.