Boost Your B2B Marketing Reach: Ethical Ways to Grow a Permission-Based ServiceNow Audience

As we know B2B marketing in the tech space is highly competitive and face challenges related to low interaction, long sales cycles, and accessing decision-makers. This makes it crucial for IT sector marketers to focused on targeting high intent users who use platform like ServiceNow. By doing so, B2B marketers can focus on only verified ServiceNow users who are willing to convert into lead which can help marketers facilitate better lead quality.

Likewise, spamming random email addresses does not work and it can harm your brand. The solution is permission-based marketing. This means only communicating with individuals who have opted in or showed interest either by signing up, downloading something, or attending a webinar. This approach is ethical and GDPR/CCPA compliant option, also builds trust into your audience.

How Can Targeting ServiceNow Users Improve Lead Quality?

ServiceNow is a powerful platform used by large enterprises for IT service management, workflow automation, and digital operations. First let’s take an overview of ServiceNow, which is adopted by several big companies for more efficient workflows, minimization of downtime, and improved communications with department heads and managers regarding upcoming and current departmental obligations.

ServiceNow is extensively used by organizations in high-consideration industries, including finance, healthcare, and manufacturing, which makes reaching a ServiceNow audience appealing to marketers, as it is a direct connection to tech giant companies.

Within ServiceNow companies, there are decision-makers, such as IT directors, CIOs, and process managers, that are involved in evaluating, selecting, and purchasing new tools and services. Tech influencers such as system administrators and platform developers also shape buying behavior.

Reaching intent-based users is about reaching the professionals in your area that value technology. Building a ServiceNow Users Email List in an ethical way by utilizing buy opt-in forms, gated content or using verified sources will reach to those who genuinely wants your solutions.  Implementing personalized marketing will avoid the risk of spamming people, and helps you get better results.

Why Permission-Based Marketing Works Better in B2B?

Permission-based marketing provides opportunities to reach out only to those people that have given you permission to reach out to them. For example, the people who signed up for your newsletter, downloaded a resource, or filled out a form.

This is opposed to cold outreach, where you contact a person with no previous relationship. In B2B marketing, permission-based marketing can be vastly superior to cold outreach. With permission-based marketing you stay in the inboxes of targeted audience, who already showed interest to your outreach. Which leads to greater engagement, higher open rates, and fewer un-subscribers or spam flags.

It also creates trust, as the audience knows they opted to connect with you. Importantly, this is also a way to comply with data privacy laws, that is GDPR, CANN-SPAM, and CCPA. These laws require organizations to respect individual’s data and contact details.

This ultimately builds a credible, and good reputation of your brand and people trust companies that sends a pleasant outreach, respect privacy, and send useful and relevant messages and not a sales pitch one after another.

 

How to Grow a Permission-Based ServiceNow Audience?

To build a permission-based ServiceNow audience, you need ethical and value-based strategies to attract the right audience and have them opt-in.

Here are some strategies which will help you:

1. Use High-Value Resources for Opt-Ins:

Create valuable gated content like, ServiceNow whitepapers, use cases, ROI guides, solution focused briefs. Share this content on your website, social channels, LinkedIn Ads, or paid media campaigns. Always mention what value they will receive so they are comfortable providing their contact info.

2. Use Account-Based Marketing:

With Account-Based Marketing you go after specific ServiceNow-using companies with personalized messages or gated content. You can email them, send them industry-specific resources, or invite them to special events. Have them opt-in at every opportunity so you can build your list with only interested contacts.

3. Providing Webinars and Expert Sessions:

Host webinars with IT professionals or ServiceNow consultants. Share valuable insights and real use cases. You can promote these events via social media or email and add opt-ins when individuals register.

4. Optimize Your Landing Pages for Trust and Conversions:

Create landing pages that are simple and clear to navigate. Include opt-in forms, real testimonials, and effective CTAs. Discuss what privacy means to you and, be specific about how you will gather information. Optimize keywords so that people will find your content when they search.

5. Partner with Industry Experts to Grow your Reach:

Collaborate with ServiceNow influencers, bloggers, or other experts to develop content and share via LinkedIn Groups, or other similar industry communities. Always share blog posts or other information, respects the groups rules but allows for voluntary sign-up to your email list.

 

Avoid Spammy and Risky Tactics That harm Your Campaign

Avoiding spammy tactics is essential to build a trusted B2B brand. Buying email lists may seem easy or even smart, it often leads to poor results, high bounce rate and the risk of damaging sender reputation. This could also lead to customer disappointment by sending too many emails or irrelevant content.

In addition, potential privacy law violation such as GDPR and CCPA can definitely financially impact your brand reputation. It is easier and wiser to go for permission-based growth that is steady rather than chasing shortcuts.

Build your audience on value, trust and communication. An approach to permission-based growth takes a bit longer, but there will be better levels of engagement, loyal prospects and continued business success rates without putting your brand at risk.

 

Essential Tools and Strategies to Help Build Your List

To build permission-based ServiceNow audience, the right tools will make your job much easier and more powerful. The marketing automation platforms are vast, such as HubSpot, Marketo, and Mailchimp are a few CRMs that will allow you to create, send, and manage your marketing campaigns by email. These tools allow you to record opt-in information and track when customers opted in.

Then link your CRM tool with your opt-in recorders, communication tool, and tools that organize your contacts. This ensures you to stay organized, and to send more targeted message to your leads.

There are also specific lead generation tools for ServiceNow that can help you identify the target companies you would like to run opt-in campaigns for. Also continuously track metrics such as engagement, and content performance to develop a clean high quality data list that can service your long term B2B business growth.

 

Conclusion

Permission-based marketing is essential in today’s B2B marketing space. It is about connecting with actual customers who are genuinely interested and want to hear from you.

By focusing on relevance, personalization, privacy, and trust, help you build a much higher positive result.

A ServiceNow Users Email List that is built ethically has true value. It means better engagement, better leads, better ROI, and it enables you to build an audience that wants to engage and eventually convert over time.