Bulk SMS marketing – the hottest marketing world

Although bulk SMS marketing has been around since the 1990s, it is now experiencing a resurgence among marketers and promoters looking to reach customers in the online world. With the growing popularity of promoting customer loyalty, entrepreneurs have discovered just how ubiquitous and effective SMS marketing can be.


Despite this resurgence, there are still those who are skeptical of SMS campaigns and bulk texting. To clear up that confusion and show you just how much impact an SMS marketing campaign can have on your business, we’ve put together this article on how SMS is a game-changer.


Not only that, but also how you as a business owner can take advantage of this latest trend and impact your business. Let’s see.


While it might seem like a bold claim to say that mass text marketing has changed the game, there is uncompromising data to back it up. For example, even if the best email marketing campaign has a 30% open rate, 90% of text messages are opened within three minutes of delivery.


Bulk text advertising is far from the dominant tool advertisers now have in their pockets, but without the right practices it can be difficult to use. To help you, we’ll look at some of the ways SMS marketing has transitioned to on-demand methods and give you some insight into how to get the most out of your advertising campaign.


As the world continues to prioritize mobile devices, advertisers need new ways to improve mobile user engagement. Fortunately,  marketing SMS solves this problem. Fully mobile and always in your customers’ pockets, you’re seconds away from a successful brand message.

But with great power comes great responsibility. Organizations that are directly involved in your SMS marketing campaign are likely to alienate their customers by spamming them. Although texting is great for privacy, it can have serious consequences if not done perfectly.


Another advantage of SMS marketing is its reliability. In email marketing campaigns, spam filters can prevent your text messages from reaching your customers’ mailboxes, even if you try to ignore them. Alternatively, with SMS marketing, you should have no problem getting 100% of your customers to receive your SMS.


Again, this is a great advantage, but it can also cause major problems if misused. Anyone running a commercial SMS campaign must follow strict rules. For example, your customers must choose whether they want to receive SMS. If you do this without your consent, not only will you have a miserable client, but you could also end up in legal trouble.


The final way SMS advertising is changing the game for customer retention is by improving conversions and encounters. According to a recent study, customers are five times more likely to respond to a text than to an email. This is not only because it is easier to answer, but also because the graded text is similar to an email.


The best way to use this SMS advertising feature is to continuously add value to your customers through your campaigns. While it can be argued that all advertisements should do this, SMS is a unique case. Since SMS conversion rates are so high, you should only send an SMS when you want customers to take a specific action.


This means you may only send 1-4 posts per month, but your customers will trust us when we say they love it. If you can offer your customer added value with each of your messages, your customers will get nervous when they read your text messages.


As you can see, SMS marketing is a very effective way to build customer loyalty and lower your hash rate, but only if done correctly. Like everything else, text message marketing doesn’t work in one area, but a good campaign can be combined with different customer retention methods to give your customers the best possible service.


But simply put, texting can make the difference between a good organization and a great one. If you’re looking for a way to retain more customers at a fraction of the cost of other channels, text message marketing is probably what you’re looking for.

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