What should You Avoid On Your Website?


If you want to get more customers, your website is the place to start. It’s the place where potential clients will look for your services or products, so it’s important to make sure that they are happy with what they find there. But how do you know if your site is working? One way is by looking at how many people visit it each year and how much time they spend on it. Both of which should be measured over time periods as opposed to in one day.

Avoiding Bad Design

Avoid overuse of Flash. Flash may be a great tool for building your website, but it’s not always necessary. The best way to avoid it is to make sure that every element on your site is fully dynamic and can be changed with JavaScript. This will save you time as well as reduce the amount of bandwidth needed by each visitor, who wants an extra 400kb download when they’re only visiting once?

Keep text copy short

This goes back to what I said before. Don’t make people read through long blocks of information just because you feel like adding more words into the mix. If something needs explaining or expanding upon, consider adding more paragraphs or images instead so that users aren’t overwhelmed by all those words coming at them at once (and hopefully keep themselves from scrolling down too far).

Not being consistent with layout

Consistency is key to a good website. This means that you should have the same layout, color and style on every page. It also means that the navigation should be consistent across each page and that content needs to be organized in an appropriate way for each section of your site (e.g., FAQs, testimonials).

Consistency also applies when it comes to calls-to-action (CTAs). If a CTA button appears next to an image or link then people will expect that this is what they will click on when they move from one section of your website into another. If there are no CTAs at all then users won’t know where else they can go once they’ve read something or bought something!

Moving away from your brand

Branding is the personality of your business. It’s what makes you stand out from your competition and it gives customers an idea of what they can expect from you, whether they’re looking at a physical location or online.

As much as I would like to believe that branding doesn’t matter, it does and it’s especially important on a website where people are spending time with you every day. So how do brands distinguish themselves from each other? By having their own unique look and feel through design, content and color scheme. By showcasing their products well, by providing personalized service; etc. All things which help them build trust with potential clients who may not know anything about them yet but want to find out more about them based on these factors alone!

Self promotion that is too “salesy”

You’ve probably seen the “salesy” self-promotion that can be found on many websites. This type of content is often too pushy, gimmicky, and hard to find information you need. It also makes your site look like it’s trying too hard to sell something which might send a message that you’re only interested in making money (and not providing value).

When creating your website content, try to avoid these pitfalls:

  • Don’t be too salesy. If you want people to buy from your store or service then make sure they know what they’re getting into before they purchase anything! Make sure everything on the page has value for them first rather than just trying too hard sell them what YOU think will help THEM achieve their goals by using YOUR products/services. That’s where most businesses fail every day because there are so many different ways things go wrong when we try too hard sell ourselves instead of actually helping others achieve their goals through our own unique offerings.

Having a slow load time

Having a slow load time can be a problem for your website visitors, especially if they’re trying to do something important on the site. It can also be an issue for search engines like Google and Bing, who use their algorithms to determine how well your site ranks in their results.

To test your website’s load time, use this tool from Pingdom (recommended). The tool will show you how fast the browser of each visitor is downloading all of the assets on your page. Including scripts like jQuery or JavaScript libraries that load when visitors arrive at certain parts of your page. If any file takes longer than expected (or several files are taking too long), then there’s probably some work that needs doing on that particular page so it loads faster!

Website design can help or hurt your business.

You may be wondering if a website is important to your business. The answer depends on what kind of business you are, and how large or small it is. If you’re a small business (with fewer than five employees), having a website could help with marketing efforts and lead generation. But if your company has more than 20 employees, then having an online presence can actually hurt sales by distracting customers from visiting stores in-person or calling them on the phone instead!

If we take this into account along with other factors like email marketing campaigns and social media platforms which allow consumers to interact directly with brands over time without having any previous knowledge about them first hand then yes indeed! Having one single point of contact where people can come back often without being forced though awkward channels such as emailing each other back and forth before deciding whether or not they want anything more done there would definitely be huge improvements made across all industries.”


It’s important to remember that web designing sparks, NV is an ongoing process. It should always be evolving and improving your site should be part of that evolution. If you don’t keep up with your design, then it will eventually fall behind the times and no longer reflect the needs or wants of your audience. This can ultimately lead to a loss of business and even customers who are unhappy because they cannot find what they want on their own brand new site!

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