Facebook ads have become a very important part of digital marketing strategies for any business as it gives you an opportunity to reach your target audience and expand your client base. If you are a photographer in Jaipur who wants to learn how to run facebook ads for your photography business, then you are at the right place.
And if you are someone who wants to learn each and every possible way of growing your photography business online and not only facebook ads, you can check out this list of 10 Best Institute For Digital Marketing Courses in Jaipur and get yourself enrolled in a digital marketing program.
In this article I will share the exact steps and things you need for running facebook and instagram ads for your business in jaipur from creating a facebook page to launching your first ad.
So, let’s get started.
7 Simple Steps For Launching Your First Facebook Ad Campaign
Below I have shared 7 simple steps that you can follow to run facebook ads for your photography business in Jaipur.
Step 1: Establish Your Goal
It is very important to be clear with your goal before starting to set up your Facebook ads campaign. A goal can be defined as what you want to achieve, what results you are expecting. A goal can be anything from brand awareness to getting leads or sales.
When you start setting up your facebook ad campaign from facebook ad manager (ad manager is the platform provided by facebook for running facebook and instagram ads), the first thing it asks is what is your goal/objective, what do you want to achieve.
Setting your goals prior to opening facebook ad manager will enable you to select the best Facebook ad type for you and modify your ad campaigns in the future accordingly.
Step 2: Establish a Facebook Business Page.
You need to have a page on facebook for running facebook ads. You can simply create a facebook page from your profile and fill up all the essential details about your business. Make sure you enter the correct name of your business, your contact information, a link to your website (if you have any), etc.
Step 3: Find Your Target Audience
Once you have decided your goal and set up your facebook page, it’s time for finding your target audience, whom you want to show your ads to.
A variety of targeting options are available in facebook ads manager, you can target users on the basis of their geography, age, gender, interest, and digital behaviour, location, language, etc.
Make sure you target and show your ads to the right people.
Step 4: Choose Your Ad Format
Facebook has a variety of ad formats available, from single image ads, video ads, carousel ads, and more. Choose the ad format that best aligns with your goals and that works best in your industry.
To find what format works best for your industry, you can do competitor research using Facebook Ads Library. It’s a free platform that lets you see what type of ads your competitors are running.
Step 5: Create Ad Content
Now it’s time to create an attention grabbing ad copy for your facebook ads campaign. Ad copy is the final content that users see in the form of an ad. It includes Caption / Primary text, Headline, Description, Call to action, ad image/video/carousel, etc.
Your ad copy should be very interesting and eye-catching. The media in your ad copy plays a very important role in your ad copy in bringing conversions, so make sure you add images or videos that stand out in the market and will impress your target audience.
Step 6: Set Your Budget & Schedule
After setting up a target audience, ad content, objective, it’s time you focus on ad scheduling, when you want to run ads, and on budget, depending on the size of your target market, you can select a daily or lifetime budget for your facebook ad campaign.
Step 7: Monitoring and Optimising Your Facebook Ad Campaign
As soon as your facebook ad campaign goes live, every now and then in regular intervals you need to keep an eye on how it is performing. The reach, impressions, clicks, and conversions for your ad campaign. You can see this data in facebook ad manager. Analyse and use this data to optimise your campaign performance.
You can do some tweaks with targeting or your ad content, this might help you achieve better results.
Make sure you start optimising your facebook ads campaign and making even minor changes after it has been running for let’s say 1 week or 2 weeks. Making changes in the initial phase of a campaign is never a good thing to do as the facebook algorithm also needs some time to learn who is your target audience.
Using Facebook ads for promoting your photography business in Jaipur is a good idea as it helps you reach your target audience with ease.
I hope my article on How to Run Facebook Ads for My Photography Business in Jaipur, has been very helpful and insightful for you.