Best Platforms to Sell Your Products Online

As a business owner, you need to ensure you’re doing everything you can to boost your revenue. You may already be selling on your eCommerce website, but that might not be enough. Many startups and small business owners must expand and sell their products through online marketplaces and their very own online stores. You can increase your sales tenfold by listing on new channels. Selling on online marketplaces can also boost brand awareness and improve sales directly from your eCommerce store. However, earning more money and selling through more than one channel isn’t easy. If you want to be profitable and make more money, you’ll need to find the best selling places. Here are the best platforms to sell your products online.


Selling on Amazon is easy, and anyone can do it. As an Amazon seller, you have access to over 100 million Prime members who can find your products easily. Amazon also offers sellers to join the Amazon FBA program, which will fulfill orders on your behalf and deal with customer service issues, making becoming a seller a no-brainer for savvy business owners. However, once you begin selling on Amazon, you’ll need to consider how you’ll beat the competition and get your products in front of the eyes of millions. With the right Amazon SEO strategy, you can help your business grow without having to worry about buying a giant warehouse or how you’ll find more customers.


eBay is another excellent marketplace that can help you boost brand awareness and sales simultaneously. eBay has millions of active buyers worldwide, but you’ll still have to pay fees on your sales. Luckily, there are no annual or set up costs, so you’ll just have to pay an insertion fee when you create a listing and another fee once your item sells.


Walmart has over 400 million customers that visit the stores in-person alone, and it also has popular affiliate websites where you can sell your products. Selling with Walmart is another excellent option for small business owners because there are no monthly, annual, or setup fees; instead, you’ll pay Walmart a commission.


Unfortunately, Walmart’s marketplace is invite-only, which means a longer lead time than selling on Amazon or eBay. If you believe you’re a good fit for Walmart, all you have to do is fill out their application.

Social Media

Facebook marketplace is great for startups and small businesses because you’ll have access to over 800 million people monthly. The beauty of Facebook Marketplace is that anyone can sell just about anything, including products and homes. There are no listing fees or commissions, making it a great place for selling handmade or luxury items, depending on your business. You can also sell your products on Instagram or choose to work with an influencer. For example, you can set up an influencer marketing campaign that allows followers to visit your online store and shop with an exclusive discount code.


If you don’t already have an eCommerce website, now is the time to get one. Shopify is one of the easiest website builders to use for selling products online, and it’s one of the most affordable options. You’ll only pay around $30 per month for a basic website, which comes with your website, blog, abandoned cart recovery, social media sales tools, and more. Shopify doesn’t require a setup fee, and there are no hidden fees unless you choose to work with another payment gateway provider. You’ll also pay extra for custom themes and add-ons. Shopify is one of the best platforms to use if you have minimal web design and development skills.


Bonanza is a Seattle-based company with over 35 million different items for sale. It’s similar to Amazon, but fees are based on a “Final Offer Value,” which is the amount of what the buyer paid and a portion of any shipping fee over $10. If you don’t want to pay listing fees, you’ll enjoy selling on Bonanza, and setting up your shop is easy.


Handshake is one of the best platforms for handmade or vintage goods. Shopify is built and operated, ideal for brick and mortar and eCommerce businesses. You can easily apply to sell wholesale to suppliers and distributors through their website.

Handshake integrates seamlessly with Shopify so you can sell on Handshake and your eCommerce store simultaneously to make more money on your unique non-mass-produced products.


And speaking of selling unique items online, we can’t leave out Etsy. Etsy is a niche marketplace where you can sell handmade goods, art, and clothing, making it a lucrative opportunity for selling unique products online. Unlike Bonanza, you’ll pay a listing fee for each item. Once you sell a product, you’ll pay transaction and processing fees, which vary depending on your bank.


Nextdoor is a great option if you want to sell your products locally. It’s similar to Craigslist in that it’s community-focused, but it’s a great place for sellers to find local customers, which can help boost revenue for brick and mortar and eCommerce retailers. Nextdoor offers a free marketplace for selling anything online with no listing or membership fees. However, you will have to meet the buyer and make the exchange in person.

Selling Products Online

No matter how you choose to sell your pet toys, running shoes, or health products online, the marketplace you choose should align with your goals and budget. If you want to extend beyond the local reach of Nextdoor or other marketplaces, you might consider the Amazon FBA program, which can help you reach customers all over the world.


You should also always have an eCommerce store set up if you plan on selling products online for a living. An eCommerce store can help you build trust with potential customers while finding ways to advertise to them using data collected by your website. Becoming an online retailer isn’t always easy, and it may take trial and error to find the best platform for your business.

Matt Casadona

Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. Matt is passionate about marketing and business strategy and enjoys San Diego life, traveling, and music.

Leave a Comment

eighteen − twelve =