When it comes to live streaming, there’s no doubt that it’s growing in popularity. Many experts believe that it’s the future of online content consumption. There are many reasons for this, but chief among them is the fact that live streaming offers a level of immediacy and intimacy that other forms of content can’t match.

For example, think about how different live streaming is from watching a pre-recorded video. With live streaming, you’re getting real-time content straight from the source. You’re seeing things as they happen, which creates a more personal connection with the person or people being streamed.

Introduction

Live streaming is no longer just for celebrities and influencers. These days, businesses are increasingly using live streaming as a marketing tool. And there’s a good reason for this: live streaming offers a level of connection and authenticity that other forms of content simply can’t match.

Whether you’re launching a new product, giving customers a behind-the-scenes look at your business, or hosting a virtual event, live streaming platform is an excellent way to engage with your audience. Here are three ways you can use live streaming in your business.

Give customers a behind-the-scenes look at your business

One of the best ways to use live streaming is to give customers a behind-the-scenes look at your business. This can be anything from a tour of your office or factory to a Q&A with your CEO. Giving customers this access will make them feel more connected to your brand and build trust.

Launch new products or services

Another great way to use live streaming is to launch new products or services. This is a great way to generate excitement and get people talking about your brand. You can also use live streaming to offer exclusive discounts or give away freebies to those who tune in.

Host virtual events and conferences

Live streaming is a great way to host virtual events and conferences. This is a great option if you’re looking to reach a wider audience or save on costs. Plus, live streaming offers an added level of interactivity that can make your event more engaging for attendees.

No matter how you use it, live streaming is an excellent way to connect with your audience and build your brand. 

What is live streaming?

Live streaming is a type of online video streaming that allows people to watch live footage in real-time. It’s different from traditional video because it’s not pre-recorded; instead, it’s shot and broadcasted at the moment. This makes it an excellent way to connect with your audience more authentically and interactively.

Businesses can use the best sites for live streaming as a form of social media marketing to connect with customers, generate more followers, demonstrate products and services, and educate and entertain viewers while moving them closer to a sale.

How can live streaming benefit your business?

1) Helps brands connect with viewers- In the social media age, audiences want to connect with brands on a personal level. Live streaming is the perfect way to create that connection, in real-time. It allows brands to interact directly with their audience, answer questions, and get feedback instantaneously.

2) Extends your reach- A live stream can be watched by anyone, anywhere in the world. That means your reach is no longer limited to your local area. You can connect with a global audience and share your message with the world.

3) Build trust and authority– When you live stream, you are putting yourself out there in a very real way. Viewers can see who you are, your brand, and how you interact with your audience. This transparency builds trust and authority, which are essential for any successful business.

4) Can humanize your company- In today’s fast-paced, digital world, it’s easy for brands to seem impersonal and detached. Live streaming can help humanize your company by giving viewers a behind-the-scenes look at your business. It allows them to see the people who make your brand what it is and connect with you on a personal level.

5) Increases your visibility- Live streaming is a great way to increase your visibility and get your brand in front of a new audience. When you live stream, your content is more likely to be seen and shared by viewers. This can help you reach a larger audience and grow your brand.

6) Helps you find your biggest fans- Live streaming is a great way to connect with your most dedicated fans and followers. These are the people who are most likely to watch your live stream, share your content, and support your brand.

7) It’s easy and cost-effective– Live streaming is a very accessible form of marketing, which makes it easy and cost-effective for businesses of all sizes. You don’t need a lot of expensive equipment or a team of professionals to live stream. All you need is a smartphone and an internet connection.

Live streaming is a great way to connect with your audience, build trust and authority, increase your visibility, and find your biggest fans. It’s also easy and cost-effective, which makes it a great option for businesses of all sizes. If you’re looking to connect with your audience and take your business to the next level, live streaming is the way to go.

When does a brand start getting benefits from live streaming?

As the popularity of live streaming grows, so do the opportunities for brands to get involved and reap the benefits.

Live streaming is a great way to connect with your audience in real-time, and it opens up a whole new world of marketing possibilities. Here are just a few of the ways that live streaming can benefit your brand:

1. Increase reach and engagement: Live streaming allows you to reach a larger audience than you would be able to with traditional methods like TV or radio ads. And because viewers can interact with you in real-time, it’s a great way to boost engagement and build deeper relationships with your fans.
2.  Drive sales and conversions: With live streaming, you can offer exclusive deals and promotions to viewers, which can help drive sales and conversions. You can also use live streaming to highlight your products or services in a way that’s more engaging than a static video or image.
3. Build buzz and excitement: Live streaming is a great way to build buzz and excitement around your brand. By creating live content that’s original and innovative, you can grab attention and stand out from the competition.
4. Get instant feedback: Another great benefit of live streaming is that you can get instant feedback from your audience. This can be invaluable for gauging interest in new products or getting real-time insights into what your customers want.
5. Stand out from the competition: With so many brands seeking attention online, live streaming can help you stand out from the crowd. By offering unique and engaging content, you’ll capture attention and build a loyal following.

What are the top live streaming platforms?

There are several excellent live streaming platforms available, each with its unique features and benefits. Here are a few of the best:

Vimeo is a popular video-sharing platform ​​that offers live streaming capabilities for businesses and individuals. Vimeo has multiple solutions to help businesses get what they need with video, no matter the strategy or infrastructure. Users can stream live videos to their website, and social media channels, or embed the stream on their website.

IBM Cloud Video offers live streaming and video solutions with all kinds of advanced features. IBM Cloud Video does offer user authorization (single sign-on) and password protection of events, to help keep your sensitive video content secure, as well as dedicated support and production services, should you need an extra helping hand either virtually or during an event.

MultiTV has been helping businesses of all sizes globally deliver engaging and persuasive online videos. They provide world-class live streaming platforms that allow you to consume your content. MultiTV is an aggregator with which you can Livestream your video content on all channels and platforms. 

Brightcove enterprise solution is a great option for those looking to streamline their live streaming process. Brightcove’s branded video galleries, single sign-on (SSO), and domain restriction features are all accessible with one subscription, making it easy on your organization’s budget too.

Kaltura is more than just a live streaming platform. It’s an experience that empowers people and organizations worldwide to use media for any purpose, supporting them in making impacts with their messages through powerful tools like easy-to-edit templates or professional-grade analytics reports. The company has been providing this evergreen service since 2003 – starting as one of fewer companies offering such flexible solutions back then; they were also among those first taking on responsibility within open source communities by initiating work at Youtube

Below are listed some social streaming platforms where you can live stream your day-to-day video content.

1. Twitch is a popular live streaming platform that is primarily used for gaming. However, it can also be used for other types of content, such as creative arts and cooking. Twitch offers a wide range of features, including live chat and integrated donations.
2. YouTube Live is a live streaming platform that is part of the popular video-sharing site, YouTube. YouTube Live allows users to stream live video content, as well as pre-recorded videos. It also offers several features, such as live chat and the ability to save live streams.
3. Facebook Live is a live streaming platform that is part of the popular social networking site, Facebook. Facebook Live allows users to stream live video content to their friends and followers. It also offers several features, such as live chat and the ability to save live streams.
4. Periscope is a live streaming platform that is part of the popular social networking site, Twitter. Periscope allows users to stream live video content to their friends and followers. It also offers several features, such as live chat and the ability to save live streams.
5. Instagram Live is a live streaming platform that is part of the popular photo-sharing site, Instagram. Instagram Live allows users to stream live video content to their friends and followers. It also offers many features, such as live chat and the ability to save live streams.

Conclusion 

There are many excellent live streaming platforms available, each with its unique features and benefits. If you’re looking to get started with live streaming, be sure to check out one of these platforms. And if you’re already using live streaming, take advantage of all the exciting possibilities it offers!

Author Bio: Namita Gupta is a content strategist with Axiswebart. She is also an author with a keen interest in financial topics. She has 5+ years experience of writing content with different publications. Also, she is a sports enthusiast who loves to play badminton. You can catch her on Twitter at @namita_g30